Friday, January 21, 2011
Guest blog from Mallory Brown...read something great!
World Clothes Line
My family calls me “The World Traveler.” It’s true, I travel a lot. I love exploring new places, more so than the average Joe. I also own a clothing company which, fittingly, is called World Clothes Line. WCL is a fashion brand that raises awareness of clothing needs around the globe. Every purchase helps give clothes to people in need.
WCL clothes are designed to embrace different countries and their cultures. Our initial collections represent Indonesia, Peru, and the United States. Beaches and temples for Indonesia. Mountains and Llamas for Peru. Liberty and History for the U.S.A. Get the idea? All items purchased will benefit their respective countries.
In founding a humanitarian company, I had faith that my customers would support my cause, but I wasn’t sure if they would sport designs that weren’t from their own culture. My plan was to showcase different countries in new, innovate ways, but I didn’t want to cross the line. My clothes needed to be worldly but also stay trendy.
I had two designs that were on the fence. I called them the “native language” garments. The first was a sweatshirt for Peru that read “Vestir Al Mundo” across the chest. The English translation, “Clothe the World” was written on back. The second was a t-shirt for Indonesia that read “Berikan Untuk Dunia” in a similar fashion, with “Give to the World” translated on back.
Would people actually wear designs of a language that is not their own? Was that pushing the envelope a bit too far? The majority of my customers are Americans, and the majority of Americans don’t speak a foreign language. Even I, “The World Traveler”, don’t speak Spanish or Indonesian.
I decided to go for it and included the two designs in my launch. Let’s see how adventurous my customers will be! To my delight, the designs not only sold, they were quite popular! I couldn’t stock the shelves fast enough. The “native language” t-shirt (now called “Generosity”) is the #1 selling item in the Indonesia Collection.
It gives me great pride to know my customers and fans so easily purchased these designs. They not only accepted diversity, they embraced it!
If you want to add a little language to your wardrobe, please visit www.WorldClothesLine.com
Founder – World Clothes Line